The Great American (Unbought) Novel

Why are US consumers so slow to purchase books?

Photo by Michael Walter on Unsplash

I watched something incredible happen the other day. I was having dinner at a friend’s house (thank you science and vaccination, for that meal) and he wanted to put on a movie for our two children to watch. Except that he did not have or own the movie that he had in mind for them. So he bought it. For twenty dollars on…